Loris Colantuono on narrative strategy, the death of differentiation, and why creatives need a seat at the table
Brilliant insight about how to stand out in a market by owning the customer's real problem, not just a superficial problem.
100%! I’m using this framework already when I think about companies
Brilliant insight about how to stand out in a market by owning the customer's real problem, not just a superficial problem.
100%! I’m using this framework already when I think about companies