I advise CEOs on communications from Nairobi and this is something I have been saying for years but the urgency now is different. AI is making every CEO's silence more expensive. If you're not writing, someone else is defining who you are. The CEOs I work with who resist this always have the same reason: "I don't have time." That's the wrong frame. It's not writing time. It's thinking time. The writing is just evidence it happened.
I advise CEOs on communications from Nairobi and this is something I have been saying for years but the urgency now is different. AI is making every CEO's silence more expensive. If you're not writing, someone else is defining who you are. The CEOs I work with who resist this always have the same reason: "I don't have time." That's the wrong frame. It's not writing time. It's thinking time. The writing is just evidence it happened.
This is great framing!
Thanks Eleanor. Great to hear from you. And more CEO-writers please. I just wrote about that too and could agree more.
See you around Nairobi.
Interesting Read. Appreciate how you have write it down.
I'll write this on my wall, so I remember: "write something memorable, be specific, write about people, and don’t be promotional" :)
Thank you for reading!
This was an exceptional read. Thanks for sharing your wisdom Ted!
I really enjoyed being interviewed for a change instead of doing the interview! Great conversation. I learned a lot from the questions too
I am such a huge fan of Ted! I had the privilege to be interviewed by him last year. Such a visionary in the alt data space!