Good writing trusts its gut

Avoiding the vibe epidemic and staying honest

May 15 • Eleanor Warnock

8

7

2

Your brand ≤ eight words

Emma Ketterer on the micropitch, the great flattening of writing, and why brands should heed "Ketterer's law."

May 8 • Eleanor Warnock

12

1

2

A recipe for taste

A conversation with Esther Moisy-Kirschbaum on forecasting culture, building a voice, and why good taste can't be faked.

May 1 • Eleanor Warnock

20

5

4

April 2026

The next great CEOs will be writers

Ted Merz spent 32 years shaping how Bloomberg told stories. Now he's teaching executives his wisdom.

Apr 24 • Eleanor Warnock

34

9

10

The astrologer's pen

Award-nominated writer and astrologer Narayana Montúfar on making astrology personal, writing the book she wished she had, and why every communicator is…

Apr 17 • Eleanor Warnock

5

1

1

The people who can no longer read

Inada Toyoshi on why some smart people don't read, what AI can't replace, and how books need to evolve

Apr 3 • Eleanor Warnock

10

4

1

March 2026

wine, cheese, and AI

Why two California-based women started AI Tupperware parties

Mar 27 • Eleanor Warnock

9

5

3

Your problems are communications problems

Internal comms expert Joanna Parsons on AI, curiosity, and why communication isn't dissemination—plus a reading list for writing at work

Mar 20 • Eleanor Warnock

7

2

What replaces the old comms playbook

Kim Oguilve on writing without ego, the shifting media landscape, and why leaders should trust their comms teams before it's too late

Mar 6 • Eleanor Warnock

9

February 2026

The Wikipedia writer saving clients from themselves

James Lawrie on invisible writing, the encyclopedia's exclusive club, and why 98% of inquiries get turned away

Feb 27 • Eleanor Warnock

8

2

Brand the problem, not the solution

Loris Colantuono on narrative strategy, the death of differentiation, and why creatives need a seat at the table

Feb 20 • Eleanor Warnock

12

5

4

The blank page was never the problem

The real work happens before you sit down to write. Plus: what it would actually take to dethrone Google Docs.

Feb 6 • Eleanor Warnock

6

4

2