Secret summer reading

Only a few copies in the world exist of this homage to Sequoia Capital founder Don Valentine.

Aug 14 • Eleanor Warnock

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AI writes the draft. She asks the questions.

Former journalist and media executive Hayashi Aki on how AI is making her work more strategic, why the outsider gets the real story, and why content is…

Aug 7 • Eleanor Warnock

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July 2026

Is a luxury hotel the best brand benchmark?

Illusian's Verna Vuoripuro on craft, care, and community that oozes hospitality

Jul 17

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Should politicians write policy papers with AI?

The Economist's Archie Hall on the evolving etiquette around AI and writing

Jul 10 • Eleanor Warnock

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June 2026

How a press-shy FTSE-100 giant gets 1 million reads

RELX chief communications officer Paul Abrahams on building an owned-content operation that gets millions of reads and using AI to train executives.

Jun 26 • Eleanor Warnock

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What archaeology can teach us about communication

Archeology storyteller and award-winning podcaster Sara Cura on deep time and why staying silent is the riskiest move

Jun 19 • Eleanor Warnock

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The magazine as a magnet

How Takuro Nuruki turned a bilingual travel magazine into an artist collective and agency with social impact

Jun 14 • Eleanor Warnock

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What I learned on the Silk Road

Uzbek embroidery, conquerors reborn, and a pulse check on AI and writing

Jun 5 • Eleanor Warnock

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May 2026

Good writing trusts its gut

Avoiding the vibe epidemic and staying honest

May 15 • Eleanor Warnock

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Your brand ≤ eight words

Emma Ketterer on the micropitch, the great flattening of writing, and why brands should heed "Ketterer's law."

May 8 • Eleanor Warnock

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A recipe for taste

A conversation with Esther Moisy-Kirschbaum on forecasting culture, building a voice, and why good taste can't be faked.

May 1 • Eleanor Warnock

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April 2026

The next great CEOs will be writers

Ted Merz spent 32 years shaping how Bloomberg told stories. Now he's teaching executives his wisdom.

Apr 24 • Eleanor Warnock

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